There are a lot of inactive women who are neither in work nor seeking employment because of family responsibilities.
Although they have natural "talent" combined with experience, they are still among the most disadvantaged groups of unemployed people as it is not that simple for them to re-enter in working life. The good thing is that tourist sector is starving for such naturally soft skilled workforce and this can be a mutually beneficial solution if these women can be employed in tourist sector. Knowing these facts, Association of Active and Talented Women Targeting Potent Careers - ZARIF has been established.
The main aim of ZARIF is to encourage, motivate and to promote self-development of women including disadvantaged, for better employability and for their career development by providing them informal and non-formal training opportunities.